The Unfair Advantage: ChatGPT Prompts for Killer Copy

You have a great product, but you’re staring at a blank screen. You know you need compelling copy for your website, emails, and ads, so you turn to ChatGPT for a little help. You type in a simple request, “Write an ad for my product,” and wait for the magic.

But the copy comes back… generic. Lifeless. It sounds like something a machine would write because, well, it is. The problem isn’t that ChatGPT is a bad writer; it’s that it’s a bad mind-reader. The quality of its output depends entirely on the quality of your instructions.

This guide fixes that. It’s not just another list of prompts; it’s a step-by-step system that follows the workflow of a professional copywriter. To use it, simply choose a prompt from the list and replace the [bracketed placeholders] with your specific details. This method gives ChatGPT the exact context it needs to produce copy that is strategic, persuasive, and sounds like your brand.

Prepare to transform ChatGPT from a simple text generator into a powerful copywriting partner.

Phase 1: Foundation & Strategy (Before You Write a Word)

Great copy is built on a solid foundation. Use these prompts to define your core messaging, audience, and brand voice before writing a single headline.

1. Developing a Brand Voice –
   Act as a brand strategist. I need to define the brand voice for my company, [Company Name]. Our product is [Product Name], a [Product Description]. Our target audience is [Target Audience], and our core values are [Value 1, Value 2, Value 3].
   Based on this, generate a brand voice guide that includes:
   • 3-5 core brand voice adjectives (e.g., “Confident, Witty, Accessible”).
   • A “We are…” / “We are not…” chart.
   • Specific examples of how to apply this voice to a headline, a social media post, and a customer service reply.
2. Creating a Detailed Customer Persona –
   Act as an expert market researcher. Create a detailed customer persona for my ideal customer.
   My product is [Product Name], which helps people [Solve a Problem or Achieve a Goal]. My target market is broadly [Brief Description of Target Market].
   Flesh this out into a full persona, including:
   • Demographics (Name, Age, Job Title, Income).
   • Goals and Motivations.
   • Major Pain Points and Challenges (related to my product).
   • Their preferred communication channels.
   • A short narrative of “a day in their life.”
3. Defining the Core Value Proposition –
   Act as a senior copywriter. I need to sharpen the value proposition for [Product Name]. It is a [Product Category] that helps [Target Audience] achieve [Primary Outcome] by [How it Works/Key Feature].
   Unlike competitors like [Competitor 1] and [Competitor 2], my product is unique because of [Unique Differentiator].
   Generate 5 distinct value proposition statements that are clear, concise, and outcome-oriented.
4. Competitor Messaging Analysis –
   Act as a competitive intelligence analyst. I want to understand the messaging of my main competitor, [Competitor Name]. Their website is [Competitor Website URL].
   Please analyze their homepage and product pages and provide a summary of:
   • Their primary headline and tagline.
   • The key benefits they emphasize.
   • The pain points they address.
   • Their call-to-action (CTA).
   • Their overall tone of voice.

   Finally, suggest 3 potential messaging angles my brand, [My Brand Name], could take to differentiate itself.

• For your copy to truly convert, it must be consistent with your brand’s identity. Define and maintain a powerful brand voice with our expert Prompts for Branding.

Phase 2: Content Creation & Copywriting

With your strategy in place, it’s time to generate copy for different channels.

5. Headlines and Taglines (AIDA Framework) –
   Act as a world-class direct response copywriter. I need 10 headline options for an ad/landing page for [Product Name]. The goal is to get [Target Audience] to [Desired Action]. The key benefit is [Main Benefit].
   Generate the headlines using the AIDA (Attention, Interest, Desire, Action) framework, and label which part of the framework each headline focuses on.
6. Website Copy: Homepage Hero Section –
   Act as a conversion-focused web copywriter. Write the copy for the hero section of my homepage for [Product Name].
   • Target Audience: [Target Audience Description]
   • Their Core Problem: [Pain Point]
   • Our Solution’s Main Benefit: [Key Benefit]
   • Tone of Voice: [Brand Voice Adjectives]

   Please provide:

   • Headline: Grab their attention and state the main outcome.
   • Sub-headline: Briefly explain what it is and for whom.
   • Primary CTA Button: A short, action-oriented command.
   • Secondary CTA Button (optional): A lower-commitment option (e.g., “See a Demo”).
7. Website Copy: Product/Service Description (PAS Framework) –
   Write a compelling product description for [Product Name] using the “Problem-Agitate-Solve” (PAS) framework.
   • Problem: Start by describing the [Pain Point] that our [Target Audience] experiences.
   • Agitate: Elaborate on the frustrations and negative consequences of that problem. Use emotional language.
   • Solve: Introduce [Product Name] as the perfect solution, highlighting [Feature 1], [Feature 2], and [Feature 3] and how they directly resolve the problem and lead to [Positive Outcome].
   • CTA: End with a clear call to action to [Desired Action].
8. Email Marketing: Welcome Series –
   Act as an email marketing specialist. Outline a 3-part welcome email series for new subscribers who signed up for the mailing list of [Brand Name]. The goal is to build trust and guide them towards [Primary Goal, e.g., making their first purchase].
   • Email 1 (Sent Immediately): Welcome & Deliver. Thank them, deliver any promised lead magnet, and set expectations.
   • Email 2 (Sent 2 Days Later): The Problem & The Story. Connect with them by sharing the story behind the brand or a customer’s success story related to [Pain Point].
   • Email 3 (Sent 4 Days Later): The Solution & The CTA. Introduce [Product Name] as the solution and make a soft or direct offer with a clear call to action.

   For each email, provide a compelling subject line, a brief outline of the body copy, and a suggested CTA.

9. Social Media Ad Copy –
   Act as a performance marketing copywriter. Write 3 distinct ad copy variations for a [Facebook/Instagram/LinkedIn] ad campaign.
   • Product: [Product Name]
   • Target Audience: [Target Audience]
   • Campaign Objective: [e.g., Drive traffic, Generate leads, Increase sales]
   • The Offer: [e.g., 20% off, Free trial, Download ebook]
   • Key Benefit: [The #1 thing they will get]

   Structure each variation with:

   • Hook: An engaging first line to stop the scroll.
   • Body: Briefly explain the offer and benefit.
   • CTA: A clear instruction (e.g., “Shop Now,” “Learn More”).

   Make sure the tone is appropriate for the platform: [e.g., conversational for Facebook, professional for LinkedIn].

10. Blog Post / SEO Article –
    Act as an expert SEO content writer. Your task is to write a comprehensive blog post draft.
    • Main Keyword: [Main SEO Keyword]
    • Article Title: [Catchy, Keyword-Inclusive Title]
    • Target Audience: [Target Audience]
    • Goal of the Article: [e.g., Educate the reader, Drive signups for our tool, Build authority]
    • Key Points to Cover: [List 3-5 sub-topics or questions to answer in the article]
    • Tone: [Brand Voice Adjectives]

    Please write a well-structured article of approximately [Word Count] words. Include an introduction that hooks the reader, a body with H2 and H3 headings for the key points, and a concluding paragraph with a call to action to [Desired Action].

Phase 3: Optimization & Refinement

Your first draft is ready. Now use ChatGPT to improve it.

11. A/B Testing Variations –
    Here is a piece of copy I’ve written for [Context, e.g., a Google Ad headline]:[Paste your original copy here]Please generate 5 alternative versions for A/B testing. Each version should test a different psychological angle:
    • Variation 1 (Social Proof): Hint at its popularity.
    • Variation 2 (Scarcity/Urgency): Create a fear of missing out.
    • Variation 3 (Benefit-Driven): Focus heavily on the end result.
    • Variation 4 (Question-Based): Engage the reader with a question.
    • Variation 5 (Direct & Bold): Make a strong, confident claim.
12. Rewriting for a Different Tone or Audience –
    Take the following copy and rewrite it.Original Copy: [Paste your original copy here]Instructions:
    • Rewrite it for a [New Target Audience, e.g., C-level executives instead of students].
    • Change the tone of voice from [Original Tone, e.g., Playful] to [New Tone, e.g., Formal and Authoritative].
    • The core message should remain the same, but the language, style, and examples should be adjusted.
13. Condensing Copy for Different Formats –
    Act as a skilled editor. I need to repurpose this content. Take the following blog post introduction:[Paste your 2-3 paragraph introduction here]Now, condense it into the following formats, retaining the core message:
    • A single tweet (under 280 characters).
    • An Instagram caption (with a hook, body, and CTA).
    • A bulleted list for an email.

Phase 4: Specialized Copywriting Tasks

Prompts for specific, less common copywriting needs.

14. Video Script (Explainer or Ad) –
    Act as a video scriptwriter. I need a script for a [Length, e.g., 90-second] explainer video for [Product Name].
    The video’s structure should be:
    • 0-10s (The Hook): State the main problem and hook the viewer.
    • 10-40s (The Problem): Show the struggle of the [Target Audience].
    • 40-70s (The Solution): Introduce [Product Name] and its key features.
    • 70-90s (The CTA): Show the positive outcome and tell the viewer what to do next ([Desired Action]).

    Write the script in a two-column format: ‘Visuals’ on the left and ‘Voiceover/Dialogue’ on the right.

15. UX Microcopy (Buttons, Tooltips, Error Messages) –
    Act as a UX writer. I need microcopy for our new software, [Software Name]. Our brand voice is [Brand Voice Adjectives].Please provide clear, concise, and helpful copy for the following scenarios:
    • Button Text: For a button that confirms a user is deleting their account permanently.
    • Error Message: When a user enters a password that is too weak during signup.
    • Tooltip: A small pop-up that explains what the “Advanced Analytics” feature does.
    • Success Message: A confirmation message that appears after a user successfully publishes their first project.

Phase 5: Advanced & Strategic Prompts

Use these prompts for high-stakes projects like full landing pages, sales pages, and developing your content strategy.

16. Brainstorming Content & Lead Magnet Ideas –
    Act as a content strategist and SEO expert. My company, [Company Name], sells [Product/Service Description]. My target audience is [Target Audience], and their primary goals are [Audience Goal 1, Goal 2] while their main struggles are [Pain Point 1, Pain Point 2].Based on this, generate a content strategy plan that includes:
    • 10 blog post ideas formulated as engaging questions or “how-to” guides that address their pain points.
    • 5 video ideas for YouTube or social media.
    • 3 lead magnet ideas (e.g., ebook, checklist, webinar topic) that would be highly valuable to this audience and would naturally lead to them considering our product.
17. Long-Form Sales Page Outline –
    Act as a master direct-response copywriter in the style of Eugene Schwartz. I need a detailed outline and key copy points for a long-form sales page for [Product Name].
    • Product: [Product Name]
    • Audience: [Target Audience] who are currently [Audience's current state/awareness level].
    • Main Promise: [The single biggest promise of the product]

    Create a section-by-section outline that follows a proven sales formula. For each section, provide a brief description of its purpose and a sample copy snippet. The sections should include:

    • The Headline & Opening: A powerful hook based on the main promise.
    • The Story/Problem: A relatable story that introduces the core problem.
    • The “Agitate” Section: Detail the consequences of not solving the problem.
    • The “Big Reveal” (Solution): Introduce [Product Name] as the new, unique solution.
    • Features-to-Benefits: List 5 key features and translate each into a powerful emotional benefit.
    • Social Proof: Section for testimonials and results.
    • Overcoming Objections: Address the top 3 potential objections ([Objection 1, Objection 2, Objection 3]).
    • The Offer Stack: Clearly state everything they get.
    • The Guarantee (Risk Reversal): Write a powerful money-back guarantee.
    • The Final CTA (Urgency/Scarcity): A final call to action with a reason to act now.
18. Transforming Customer Feedback into a Case Study Narrative
    Act as a story-driven content marketer. I have some raw feedback from a happy customer. Your job is to transform this into a compelling case study narrative.
    • Customer: [Customer Name/Company]
    • Product Used: [Product Name]
    • Raw Customer Feedback: [Paste the raw feedback, email, or survey response here. For example: "We were struggling with low team productivity. Since using your tool, our project completion time has gone down by 30%. It's been a game-changer."]

    Structure the case study using the “Challenge, Solution, Result” framework:

    • The Challenge: Write a compelling paragraph describing the problem the customer was facing *before* they found our solution.
    • The Solution: Describe how they implemented [Product Name] and which specific features were most helpful.
    • The Result: Turn the feedback into quantifiable and qualitative results. Include a powerful “pull quote” from the customer.
19. Full Landing Page Copy (for a Specific Campaign) –
    Act as a conversion copywriter specializing in landing pages. I need the full copy for a landing page dedicated to our [Campaign Name] campaign. The goal is to get [Target Audience] to sign up for a [The Offer, e.g., free trial, webinar, demo].Please write the copy for the entire page, broken down by these sections:
    • Hero Section: Attention-grabbing headline, sub-headline clarifying the offer, and a primary CTA button.
    • Problem Section: A short section with 3 bullet points outlining the pain points this offer solves.
    • Solution/Benefit Section: Explain how our [Product/Service] solves these problems, focusing on the top 3 benefits.
    • “How It Works” Section: A simple 3-step process of how to get started or use the product.
    • Social Proof Section: A placeholder for 2-3 testimonials. Write a headline for this section like “Trusted by over 10,000 users”.
    • Final CTA Section: A final, benefit-oriented headline and a re-stated CTA button to close the deal.
20. Press Release for a Launch or Announcement
    Act as a public relations professional. Write a professional press release for an announcement from [My Company Name].
    • The Announcement: [e.g., We are launching a new product called 'Product X', We just secured $5M in Series A funding, We are partnering with Big Company Y]
    • Date of Release: [Date]
    • Key Details: [Provide 3-4 key bullet points about the announcement. What is it? Why is it important? Who benefits?]
    • Company Info: [Briefly describe what your company does]
    • Contact Person: [Name, Title, Email]

    Please format this as a standard press release, including:

    • “FOR IMMEDIATE RELEASE” heading.
    • A compelling, newsworthy headline.
    • Dateline (City, State).
    • Introduction (The 5 W’s: Who, What, When, Where, Why).
    • Body paragraphs elaborating on the announcement.
    • A quote from [CEO/Founder Name].
    • The company boilerplate.
    • Media contact information.

Also, Check These Prompts:

• These prompts are a key part of any successful promotional effort. See the bigger picture with our comprehensive guide to Prompts for Marketing.
• High-converting copy is essential for driving sales. Get more tips on closing deals with our Prompts for Sales Reps.
• Ready to apply these copywriting skills to a specific channel? Supercharge your outreach with our actionable Prompts for Email Marketing.

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